Naushad Ali

Crafted in Pondichéry, immersed in the rich tapestry of India's diverse cultural influences encompassing music, art, literature, and textiles, Naushad Ali draws his creative inspiration. A unique aspect of this influence stems from Pondicherry, where the harmonious coexistence of Tamil and French cultures intertwine seamlessly.

Naushad Ali's distinctive brand identity is defined by its expert utilization of heritage fabrics coupled with meticulous attention to detail. The brand's aesthetic ethos thrives on a fusion of minimalist and contemporary tailoring techniques, all while adhering to a small-batch production philosophy. Since its inception in 2015, Naushad Ali has wholeheartedly embraced collaboration with Indian artisans, honoring their traditional methods.

Recipient of the prestigious Grazia Magazine’s Young Sustainable Designer of the Year accolade in 2016, the brand continued its success with the Elle India’s Sustainable Designer of the Year title in 2019. Notably, Naushad Ali's reputation earned a global spotlight when chosen to represent India at the esteemed International Fashion Showcase (IFS) held in London during 2019.