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About the Designer
Founded in 2014 within a compact one-bedroom apartment, Runaway Bicycle emerged from Preeti Verma's desire for comfortable yet stylish clothing. Juggling her advertising career, Preeti created a collection that prioritized comfort without compromising aesthetics. Now housed in a simple yet refined studio, Runaway Bicycle clothing embodies goodness in every facet. Despite lacking fashion and lifestyle experience, Preeti's proficiency in traditional weaving techniques and dedication to infusing comfort and beauty into daily life drove the brand's evolution. Runaway Bicycle's essence lies in bridging the talents of traditional weavers and dyers across India with those of the studio's craftsmen. This collective expertise, honed over generations, culminates in garments and home decor items that transcend trends and seasons, destined to be cherished by future generations. At its core, Runaway Bicycle adheres to a design philosophy that draws inspiration from the comfort found in the attire of children and laborers engaged in physical tasks. This awareness informs the brand's penchant for lightweight fabrics and a design ethos that values comfort over mere form.